The power of hyper authenticity in building human connection

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Sally Kohn: Much of your book is saying, actually care about the person. Like if you want to win someone over to your way of thinking like, hear them, hear their concerns, and then authentically respond to them. You talk about how one of the things that a great salesperson can do to build a connection with someone who they're trying to win over is to let them in on what they're thinking. That really builds an immediate connection between the person who's being pitched for lack of a better word and the person who'm doing the pitching.

Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts