The key to success in brand strategy is excellence, strong visual metaphors, storytelling skills, and being comfortable with oneself and beliefs. Successful individuals like Margaret Thatcher and Muhammad Ali excelled in their fields, had unique visual elements, were great storytellers, and were unwavering in their beliefs. Richard Simmons, despite lacking excellence, was successful due to his empathy, showing that liking others is the quickest way to garner their liking. Bill Clinton's ability to connect on a personal level exemplifies the importance of empathy in building a strong brand.
Kara and Scott react to the news of Donald Trump's VP pick, J.D. Vance, in real time. Then, they discuss whether Americans can actually "lower the temperature," following the Trump assassination attempt. Plus, a closer look at the conspiracy theories and misinformation now swirling around social media, and how Elon Musk is trying to shape the narrative. Our Friend of Pivot is David Plouffe, former Obama campaign manager, and current co-host of "The Campaign Managers" podcast. David explains what's changed (and what hasn't) about the presidential race following the shooting, and whether the calls for Biden to drop out will now go away.
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