Utilizing Stories and Reels for Brand Promotion

Differentiate between the use of stories and reels as an invitation and a reminder for your audience respectively. Utilize reels to inform and invite, while stories serve the purpose of reminding who you are, showcasing testimonials, successes, and offerings. The strategy is to repeatedly expose your brand to potential customers as it is said that on average a person has to encounter your brand seven times before making a purchase. Going viral is not the main focus; instead, the goal is to convert views into loyal customers who support and use your products or services.