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Amitav Ghosh - How the Opium Trade Shaped Capitalism

How To Academy Podcast

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Innovative Business Strategy in Trade

John Jacob Astor recognized the limited market for furs and strategically transitioned to selling items like sea cucumbers, sandalwood, and eventually focused on opium trade due to its profitability. The Americans innovated by establishing a new opium supply route from Turkey to China to compete with India.

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