In business, direct interaction with potential customers is imperative for understanding their desires and needs. Entrepreneurs often waste time analyzing data or trends instead of engaging directly with their audience. By approaching customers and asking them about their preferences, entrepreneurs can accurately identify what products or services to offer. This approach emphasizes the importance of straightforward communication over indirect research, highlighting that the best insights come from conversations rather than assumptions.
Why do people think it's bad to be somebody who you're not? Why do people always say "Be yourself". "Stick to your roots" and "Don't forget where you come from?" In this podcats, we discuss why being yourself is a myth and a limitation in both life and business. It's counter-intuitive and it goes against everything that you've been told.