AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
#201 April Dunford: The Marketing Expert
The Knowledge Project with Shane Parrish
Components of Positioning
Effective positioning involves breaking down its components into clear categories. First, identify competitive alternatives to understand what customers would turn to if your product did not exist. Next, determine differentiated capabilities that set your product apart from these alternatives, focusing on the unique features that deliver distinct value to businesses. It is essential to articulate why these features matter and to whom, ensuring that the target audience genuinely cares about your unique offering. Finally, build concise messaging that communicates the product's value, audience, and differentiation clearly, especially in limited formats such as a homepage. This process requires a strategic approach to convey complex information succinctly.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode