Maximizing Instagram Engagement Without Killing Reach

To maximize engagement on Instagram without impacting reach negatively, focus on creating video content that prompts viewers to read the caption for more engagement. Avoid making sales pitches or CTAs within the video itself as this tends to result in a significant drop in watch time. By guiding viewers to the caption for additional information and engagement opportunities, you can maintain high reach and keep followers interested. This strategy has been tested on various accounts, proving that directing viewers to the caption rather than selling in the video leads to better outcomes and higher engagement levels.

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