Balancing User Acquisition and Retention

Focusing solely on new user acquisition or existing user retention is not the best strategy. Both aspects are crucial for revenue growth, and it's important to assess which one will have a greater impact. Firstly, it's essential to ensure that there are no issues with user churn and that the product satisfies existing users before emphasizing new user acquisition. Super Daily's experience highlighted the importance of tracking valuable metrics, such as customers with repeat orders, to align marketing and revenue goals for sustainable revenue growth.