Shane Parrish: Clear Thinking
FranklinCovey On Leadership
00:00
Capture Within Eight Seconds
Reading habits have shifted significantly, resulting in shorter attention spans. To effectively engage readers, it is essential to deliver valuable content within the first eight seconds. The opening sentence and the initial insight are crucial for capturing attention, prompting the need for a compelling hook. Following this, provide directions for readers to access additional information, maintaining their interest beyond the initial engagement.
Play episode from 23:53
Transcript
