The Power of Consistency and Fairness in Human Behavior

In a 1966 study, researchers found that by first asking people to perform a small and easy task, such as putting up a tiny sticker promoting road safety, they were more likely to comply with a subsequent larger request, such as placing a giant sign in their front garden. The principle of consistency played a role here, as people wanted to be consistent with their past behavior. By starting with a small task, individuals felt compelled to do it and then felt the need to be consistent by fulfilling the larger request. This insight highlights the power of consistency and the influence it has on human behavior.

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