On the Media cover image

How Tired Tropes Drive AI Coverage. Plus, is the Vibecession Back or Not?

On the Media

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Unveiling the Techno Utopianism of the Gig Economy

The early days of the gig economy were marked by euphemisms promoted by the tech industry and the media. Media stories were often experiential first person narratives that did not critique but rather glorified the new technology. Despite claims of innovation in services like Uber and Lyft, the actual advancements were in circumventing local transportation and labor laws. The narrative sold to the public was one of techno utopianism and a futuristic vision of work, portrayed through the lens of a mass transit revolution led by companies like Uber.

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