167. How to predict your competitor's next move
Inside the Strategy Room
Lessons from a Successful Competitive Insight Function
Regional managers were not communicating with each other, causing missed opportunities and ineffective strategies. To address this, the company implemented a system where regional managers shared information about competitors, which created a virtuous feedback loop. The key lessons learned were to align the competitive insight function with the organization's structure and to provide value to earn the right for more information. Technology, such as adding competitor information to sales forms, can facilitate this process.
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