The Stoic Formula For Timeless Success | Ryan Holiday
The Daily Stoic
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The Story of Zeno
- Stoicism originated from Zeno, a merchant who lost everything in a shipwreck.
- Penniless in Athens, Zeno encountered a bookseller reading about Hercules' choice, sparking his interest in philosophy.
- Zeno sought a philosopher, met his teacher Crates, and realized this fulfilled a prophecy about conversing with the dead through books.
- Stoicism is thus presented as a timeless conversation with the wisdom of the past.
- Ryan Holiday uses this to illustrate how stoicism is a perennial seller because it is timeless.
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