The analysis highlights the importance of considering risks in business that have not been historically priced in, such as the health impacts of sugary drinks. Although these risks may not currently affect asset values significantly, there is a looming concern that they will eventually impact businesses. The speaker mentions the concept of the 'tragedy of the horizon' where climate change was perceived as too distant in the future to affect present asset values, leading many investors to overlook its significance. It emphasizes the need to address long-term risks, even if they may not impact asset values immediately.

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