Design for the Future, Build for Longevity

When starting a business, strategically define your target audience and align your premise to fit those constraints. Prioritize premise design as it holds significant leverage for future growth. Consider the long-term vision for your business, favoring the establishment of a company name over a personal brand for better future saleability and enterprise value. Focus on creating enduring assets that enhance value for both yourself and potential third parties, especially in light of personal responsibilities such as parenthood.