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Nine Ways to Do Recurring Revenue
Increase the stickiness of recurring revenue by focusing on the nine C's: consumption, collateral, cost of switching, choice, control the money flow, cause, community, contracts, and communication. Make sure customers are using what they pay for, provide valuable benefits that make leaving difficult, limit choices, control payment processing, align with causes, build a sense of community, offer contracts and commitments, and communicate regularly. These strategies will help create a strong and engaging recurring revenue model.