ICE Framework for Decision-Making

The ICE framework, which stands for Impact, Confidence, and Ease, is a decision-making tool commonly used in product management to prioritize tasks or projects. It involves rating potential tasks based on their perceived impact on the business or customer base, the confidence in successfully completing them, and the ease of implementation. By assigning numerical values to these factors and then either adding or multiplying them together, the ICE framework helps entrepreneurs to efficiently decide on what to work on next by focusing on tasks that score high in all three areas.