Lenny's Podcast: Product | Growth | Career cover image

Brian Balfour: 10 lessons on career, growth, and life

Lenny's Podcast: Product | Growth | Career

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Opportunity in going against the trend

The speaker shares a story from the early days of reforge where they did the opposite of what everyone else was doing in the education space./nInstead of following the trend of short, self-serve, low-priced online courses, they created a small, in-person, high-priced course with live components./nThis approach proved successful and helped establish reforge./nThe lesson learned is that gaining traction often requires going against the grain and doing the opposite of what others are doing./nLooking at trends and best practices can help identify opportunities for innovation./nThis lesson can also be applied to finding new ad channels, where doing something completely different from competitors can be effective.

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