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E24: The ROI of Storytelling: Camille Ricketts (ex-Notion, FRR, Tesla)on Content as a Business Driver
"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy
Embrace Flexibility for Creative Content Success
Adopting a skeptical view on measuring content marketing effectiveness can lead to concerns about its measurability compared to direct advertising. However, content can indeed serve as a measurable growth strategy if approached with flexibility. Imposing rigid ROI expectations can stifle creativity and limit the potential for groundbreaking ideas. Focusing on traffic metrics as a primary indicator may be misleading; instead, prioritizing subscriber growth as a key metric enables the development of long-term relationships and a more effective marketing strategy. Subscribers represent valuable opportunities to engage in various ways, ultimately boosting content success.
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