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How I Built This with Guy Raz cover image

Groupon and Descript: Andrew Mason

How I Built This with Guy Raz

NOTE

Harness the Power of Collective Action

The concept addresses the challenge of organizing collective action to achieve desired outcomes, whether in consumer scenarios such as demanding a la carte cable channels or fostering social change. It proposes identifying a tipping point based on participation or funding, which triggers commitment from individuals to act collectively. For instance, people may agree to switch to a competing service if a specific membership threshold is met, illustrating the potential effectiveness of coordinated efforts in implementing change.

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