How I Built This with Guy Raz cover image

Groupon and Descript: Andrew Mason

How I Built This with Guy Raz

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Harness the Power of Collective Action

The concept addresses the challenge of organizing collective action to achieve desired outcomes, whether in consumer scenarios such as demanding a la carte cable channels or fostering social change. It proposes identifying a tipping point based on participation or funding, which triggers commitment from individuals to act collectively. For instance, people may agree to switch to a competing service if a specific membership threshold is met, illustrating the potential effectiveness of coordinated efforts in implementing change.

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