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Let's Get Digi-Physical: From 'Tap' Chips to Taylor Swift
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Maximizing the Potential of Non-Fungible Tokens (NFTs)
The potential of non-fungible tokens lies in the ability of brands to attach multiple claim experiences to them. Some brands offer NFTs with embedded multiple redemption and claim components for physical products over time, making them non-transferable but valuable as receipts. To succeed in this area, it is essential to focus on creating accessible user journeys for the end consumer.
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