Tips for Building a Unique Online Presence

To build a unique online presence, you need to find what makes you unique as a professional. This could be your background, the people you serve, or the angle you take. Capitalize on your unique points of leverage. Choose three specific things that you will consistently talk and write about. Even if it feels like no one is listening, the right people will eventually find you. Cultivate a niche personality and avoid being too broad. Be specific and clear about who you are to help people find the right fit for them. Labeling yourself as a coach or a certain type of person is not enough. Help your tribe find you by consistently sharing your insights and expertise on your chosen topics.