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Rolex: Timeless Excellence - [Business Breakdowns, EP. 65]

Business Breakdowns

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Historical Marketing Influence and Innovation in Rolex

Rolex gained significant brand recognition through a failed attempt of a woman swimming the English Channel with a Rolex watch around her neck, showcasing the watch's reliability. This early form of marketing solidified Rolex's reputation and marked one of the earliest instances of luxury brand marketing. Additionally, Rolex's innovation with self-winding movements paralleled the impact of automatic transmission in cars, making watch-wearing widely accepted and easier.

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