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20VC: Notion's Founder on "Founder Mode": When it Works & When it Doesn't | Why The Way Startups Fundraise & Construct Boards is Broken | Raising at a $10BN Valuation in Peak Bubble Times and How Notion Has More Money Than Ever Before with Akshay Kothari
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Test Boldly to Uncover Opportunities
Effectively managing a business involves strategically allocating test budgets for various initiatives. Companies should maintain a strong focus on unit economics for all channels, allowing for aggressive testing in performance marketing and sales. If a channel demonstrates positive unit economics, businesses should invest heavily in it, regardless of short-term metrics like the rule of 40. A diverse budget allocation for testing—whether it's 10% or 50%—depends on the ability to gather actionable insights, as even a smaller budget can yield significant learning. Some efforts, like sales initiatives, may take longer to assess, reinforcing the need for patience and thorough evaluation in testing strategies.
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