B2B Product Positioning: How to Be Certain Your Product Sells
Social Media Marketing Podcast
00:00
The Importance of Product Positioning in Marketing and Sales
- Effective positioning defines product uniqueness, target market, and competitive advantage, serving as a foundation for marketing and sales.
- Poor positioning leads to customer confusion and sales difficulties, while strong positioning makes the sales process smoother and more efficient.
Play episode from 07:55
Transcript
