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The Calum Johnson Show cover image

The Viral Creator REVEALS How To Make $20,000 Per Month As A Content Creator (Using AI!) | Zita

The Calum Johnson Show

NOTE

Harness Fear of Loss to Engage

Effective content creation hinges on using a negative hook that capitalizes on viewers' fear of missing out. This approach encourages engagement by framing content in terms of potential loss, such as missing opportunities for views or followers. Instead of a positive affirmation, creators should emphasize what audiences stand to lose if they don't act, thereby invoking a sense of urgency. Following the negative hook, a buildup should stimulate curiosity, enticing viewers to continue watching by hinting at insights or solutions they might be missing. This method enhances viewer retention and engagement by focusing on loss aversion and curiosity.

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