WTF Ep# 16 | What character 'flaws' make the best entrepreneurs? Nikhil ft. Ritesh, Ghazal, and Manish
WTF is with Nikhil Kamath
Strategies for Brand Differentiation in the Indian Beauty Industry
Differentiating a cosmetic brand in the Indian beauty industry can be achieved by leveraging established platforms like Amazon for brand equity, offering unique propositions inspired by global beauty trends, such as Korean skincare, and focusing on creating products that cater to specific consumer needs, like deep hydration. By sourcing products from Korea or creating original formulations, brands can tap into evolving consumer aspirations and preferences in the Indian market, driving differentiation and success.
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