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Understand the Viewer to Engage Effectively
Creating content without considering viewer psychology limits engagement. It's crucial to grasp the audience's behavior, specifically their searching and viewing patterns on platforms like YouTube. Users of long-form videos exhibit different engagement compared to those consuming shorts or quick clips. While shorts serve as quick treats that viewers quickly consume and move on from, long-form content allows for deeper connections, akin to a dining experience. Tailoring content to these distinctions can enhance audience satisfaction and build lasting relationships.