Regular Check-Ins Secure Relevance

Building a product without ensuring its necessity can lead to wasted resources. It's crucial to regularly validate the alignment between customer needs, product functionality, and business objectives. Continuous validation—as an ongoing process of checking in with customers, reaffirming their requirements, and ensuring product-market fit—can help identify misalignments early. This proactive approach enables timely responses to customer demands and prevents unnecessary investments in unwanted products.