The Importance of Collecting Emails and Phone Numbers on Instagram

Collecting emails and phone numbers on Instagram is crucial for two main reasons. Firstly, having an email list provides ownership and versatility, allowing you to reach out to your followers regardless of the platform. Additionally, emails are linked to purchase history, enabling personalized sales journeys based on the customer's previous interactions. Thus, collecting emails and occasionally phone numbers upfront is recommended for a better user experience and enhanced marketing capabilities.