Clicks to Conversions: Optimizing the mobile user experience with Scott Smith of FanDuel
The Frictionless Experience
Consistent Brand Experience for User Engagement
Achieving a consistent look and feel across a brand is essential to engage customers effectively. The disjointed experience between sports betting, DFS, and casino apps may stem from past decisions and legal challenges. Focusing on providing a clear and cohesive homepage experience can help guide users towards the products and services offered by the brand.
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