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David Heinemeier Hansson (DHH) on the ‘Post-SaaS era' | E1856

This Week in Startups

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Copywriting at 37 Signals

At 37 signals, writing is taken incredibly seriously. The company values clear and well-written content, which is evident in their books co-authored by the founders themselves. As a remote company, writing is their primary form of communication. According to one of the founders, copywriting is considered a form of design. This emphasis on writing can be traced back to the company's founding in 1999.

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