A strong messaging apparatus is essential for political parties to navigate accountability and public perception. Historical analysis shows that the lack of such an apparatus contributed to Republican struggles during the 1970s, particularly after Watergate. Fox News emerged as a response to this need, allowing Republicans to frame narratives and push back against perceived liberal bias in mainstream media. This has culminated in a political landscape where figures like Donald Trump find support within the party despite controversy, illustrating the enduring importance of media influence in shaping political allegiance and narratives.

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