The concept of 'soy boy' gained traction in 2017, stemming from a YouTube video by Paul Joseph Watson criticizing 'soy face.' Watson, a former InfoWars employee, espoused conspiracy theories and derogatory views on various issues. His assertions included linking soy popularization to a globalist agenda with anti-Semitic undertones. The term 'globalist' was used as an anti-Semitic dog whistle, suggesting Jewish control of the world. The narrative around soy being a part of a globalist chemical warfare program circulated online, perpetuating misogyny, transphobia, and racism. The weird progression continued in 2019 when a veterinarian critiqued the Impossible Whopper in a trade publication with a provocative statement, 'here's to hoping that the Impossible Whopper is a possible flopper.'