
How Brazil Gave Birth to One of the World's Greatest Jet Makers
Odd Lots
Unconventional Branding in Aviation Industry
Unconventional branding choices in the aviation industry, such as cursive engine markings on regional jets like the sounds of silence, can create a macabre atmosphere for passengers. Bombardier, once a major air framer, now focuses on business jets after facing financial challenges. Embraer now dominates the regional jet market with a 100% share, following Bombardier's decline.
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