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Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

Erika Taught Me

NOTE

Embrace Boredom in Professional Work

Professionals should not change their logo when feeling bored or craving novelty. Like surgeons performing routine surgeries, professionals should continue if it serves the mission, even if they are bored. While it's essential to focus on tasks that serve the market, creative individuals should seek challenges that ignite their passion and keep them on the frontier. Balancing routine professional work with challenging and exciting tasks can lead to fulfillment and growth.

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