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The Art of SaaS Investing (with Jake Saper, Partner at Emergence Capital)
ACQ2 by Acquired
Ipo Press Release
Usage is crucial for educating on churn and improving the product. Customer metrics like daily active user to monthly active user ratio help determine the frequency of product usage. Before delving into distribution and pricing post-investment, an alignment phase is crucial. This phase includes an ipo press release exercise where founders and executives independently write their vision for the company's future. Misalignments in growth assumptions can be identified and strategic planning can be initiated to achieve goals. The exercise helps in creating a rough game plan to align the executive team and stakeholders.
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