Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Burden of Proof in Creativity and the Rules of the Game
The burden of proof for a creative act is 20 times greater and often influenced by economics. People tend to rely on crude mathematical models to predict human behavior, ignoring the fact that creativity allows rewriting the rules. While most decisions are made by narrowing down the solution space, creative individuals embrace contradictions and find innovative solutions. High-speed trains face challenges in doubling their speed due to physics and safety concerns.
Transcript
Play full episode
