Invisible Innovations Shape Our Experience

Innovations often go unnoticed or are quickly taken for granted, leading to a lack of appreciation for their impact on our lives. The challenge of visibility in design can hinder the acceptance of new ideas, as seen with Marian Rudy's air-cushioning concept for running shoes in the 1970s. His breakthrough, which improved comfort without being visible, was initially rejected by various shoe companies until Nike's Phil Knight personally experienced its benefits. This example demonstrates that sometimes less visible innovations can lead to greater advancements, emphasizing the need for recognition and understanding of their transformative potential.