If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Marketing Against The Grain
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Product Channel Fit: Understanding Distribution Before Launching
The key insight is to prioritize product channel fit by understanding distribution before launching a product. This involves ensuring that the product aligns with marketing channels like social or search, instead of expecting the channels to adapt to the product. Emphasizing distribution means considering how the product will be delivered to customers, whether through an app, content, free tool, or event. By acknowledging that marketing channels have set rules for customer growth, one can adapt the product to fit within these boundaries, ultimately fostering successful product launch.
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