AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Marketing Against The Grain
Product Channel Fit: Understanding Distribution Before Launching
The key insight is to prioritize product channel fit by understanding distribution before launching a product. This involves ensuring that the product aligns with marketing channels like social or search, instead of expecting the channels to adapt to the product. Emphasizing distribution means considering how the product will be delivered to customers, whether through an app, content, free tool, or event. By acknowledging that marketing channels have set rules for customer growth, one can adapt the product to fit within these boundaries, ultimately fostering successful product launch.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode