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Dave’s Hot Chicken: Arman Oganesyan
How I Built This with Guy Raz
Building a Customer Base Through Sampling
In order to attract more customers to their food business, the speaker and his partner took a more serious approach on the second day. They cooked chicken tenders, cut them into pieces, and offered samples to people waiting in line at a popular burlesque bar nearby. This sampling strategy proved successful as many of the recipients returned to make purchases, leading to a significant increase in sales on the second day.
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