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Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast

How I Write

NOTE

***** Viral/Retweetable Writing: Start w/ the Emotion (LOL, WTF, WOW, etc) **

Creating viral content is not a matter of luck, but a strategic process based on evoking strong emotions like laughter, shock, amazement, or excitement. Content that triggers such emotions is more likely to be shared. To ensure virality, start by defining the desired emotional reaction and then craft the content to provoke that specific emotion. The key is to focus on what will resonate with the audience emotionally and adjust the content to enhance its humor, outrage, or heartwarming elements to maximize sharing potential.

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