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Starbucks (with Howard Schultz)
Acquired
Analysis of Starbucks Success and Unconventional Business Model
Starbucks achieved lightning in a bottle by having incredibly loyal customers visiting an average of 18 times a month. Despite being a relatively inexpensive item, Starbucks' high gross margin and repeat business model proved to be successful. Every new store opened by Starbucks was projected to cover costs within two years, with an average operating profit of over 20%. The economic model employed had a sales to investment ratio of two to one, ensuring a swift return on investment within two years or less, a concept previously unseen in the retail industry.
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