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3D printing a housing revolution with Jason Ballard of ICON
How I Built This with Guy Raz
Innovate or Be Left Behind
The emergence of an innovative customer can catalyze groundbreaking projects, especially in the housing sector. A non-profit organization, New Story, recognized the potential of 3D printing technology for affordable housing and was willing to take risks to test this innovation. This collaboration led to significant financial commitment and investment in developing a prototype for a 3D-printed home, aiming to address urgent housing needs. The willingness to embrace risk and pursue innovation can unlock new solutions and partnerships in challenging markets like affordable housing.
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