S3 E11: How The President Of True Classic Is Disrupting DTC
Limited Supply
Maximizing Profit through Post-Purchase Upsells
The key insight is that a low conversion rate can still lead to highly profitable revenue through post-purchase upsells. By leveraging upsells, companies can increase their profitability, penetrate new product categories, and enhance customer retention. Offering additional products after the initial purchase can significantly boost revenue and create a positive customer experience, ultimately driving long-term success.
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