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Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast
How I Write
Writing for One person at a time
When writing content for a broad audience, it is crucial to remember that each individual consumes the content in a personal and solitary environment. Understanding the state of the reader, who might be casually browsing with only half attention, helps in crafting more impactful messages. Despite the potential for a large audience, it is essential to write as if addressing one person in a specific moment, as each impression represents a unique individual interacting with the content. By focusing on this personalized approach, communication can be more effective and engaging.
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