
It’s Time to Fine-Tune Performance Management
HBR IdeaCast
00:00
Mistake: confusing collaboration with cross-selling
There's a whole variety of reasons why a customer might be better off expanding their relationship with ta supplier. But the sales person needs to understand where that value is created and be able to articulate that to the customer, says Halkitis. "The deeper relationships we establish creates more trust," he adds.
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