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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
Business Made Simple Podcast
Setting Economic Objectives in a Mission Statement
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- Identifying three economic objectives is crucial in driving growth
- A good mission statement should follow the formula 'We will accomplish X by Y because of Z'
- The X in the formula represents the three economic objectives that will drive growth
- It's important to focus on the most impactful economic objectives, even if the business has many products
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