Delivering Better Care for Profit

In the healthcare industry, the traditional startup approach of finding a small problem and expanding does not work due to the fundamental economics of healthcare. Providing a net better service does not guarantee payment as it often involves taking money away from existing revenue sources. To succeed, one must find a way to get paid by delivering better care consistently at scale. Better care, leading to lower costs, can still be perceived as costlier initially but results in overall reduced costs. The key is to reduce the total cost of care while ensuring quality, so that the profit comes from delivering essential services efficiently.

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