2min snip

LEVELS – A Whole New Level cover image

#217 - Why food cravings are killing us, and how to stop them | Mark Schatzker & Dr. Casey Means - (Replay)

LEVELS – A Whole New Level

NOTE

The Role of Uncertainty and Motivation in our Food Choices

Uncertainty leads to excess motivation when the brain doesn't get the reward it anticipates. This was developed by evolution to prevent starvation. Our food is filled with uncertainty, from artificial sweeteners to fat replacers. The fat replacer industry is worth billions and most people have no idea what they are. This highlights how evolution has created a system that drives us to seek out rewards even when they are not beneficial to us.

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